Alan Boyce


My job is to make sure we deliver the best possible service to our clients and keep the business growing.

Alan likes…

  • Business planning
  • Getting the best out of people
  • Pulling everything together in pursuit of the big picture

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I’ve been a company director since 2010. Before Axonn, I was the COO of Adfero Ltd.

I picture myself as the father of the company – but I fear I am perceived as its disreputable uncle.

The boys

I came up with the name “Axonn” on a train journey in November 2012 – other less successful products of that creative session included “Urch” and “Zilezi”.

I studied Politics, Philosophy and Economics at Oxford, and Political Theory at the London School of Economics. But after a few years working in politics I decided it wasn’t for me!

The thing I am most proud of at Axonn is how committed to success I know our team is.

I have two sons, Evan and Rory, and I have been married to Katie since 2006.

With Katie

I’ve not dried out since moving to Yorkshire in 2007.

I have a strange attraction to derelict machinery and buildings. At lunchtimes I like to wander around forgotten corners of Leeds, while at weekends I like to head off into the Yorkshire countryside.

Our dog, Sparky, is a Podenco Canario – who we rescued as a stray in Murcia.

I am a governor of my kids’ primary school –deputy chair of the Finance Committee, no less.

Yorkshire Dales

I keep fairly quiet about my musical tastes, because I am faintly embarrassed about being a diehard metaller.

I am writing a novel (watch this space for updates!).

The last three books I read were:

  • Jerusalem, by Alan Moore
  • 1974, by David Peace
  • Steppenwolf, by Herman Hesse
Dystopia and Utopia