Marketers realise that they need to plan their content strategies around brand personas and the typical customer journey in order to get the best results.
But what about social media content? Can marketers align their tweets, LinkedIn and Facebook updates, pins and other social interactions in such a way that it helps move prospects through conversion stages more effectively?
In this white paper, Alan Boyce and Karen Webber discuss:
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Alan Boyce is the managing director of Axonn Media, the parent company of NewsReach. He started his career in political analysis and reporting, and was an editor-in-chief for 11 years before becoming first chief operating officer and now managing director of the company.
Karen Webber is the head of marketing communications for Axonn Media. She has been with the company since early 2005, working in editorial and management roles before making the switch to marketing in 2011.
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