What do Coca-Cola, Nike, LEGO and Axonn have in common?
Well, yes, of course they are four of your favourite brands, but they’re also four of the speakers (along with Google, Microsoft and KLM, to name but a few), at this year’s Brand2Global conference, taking place in London from October 1-2.
Our head of European content, Frank Hartkopf, will be speaking on a panel with Enveritas Group and our client, Western Union, on how to globalise your content marketing strategy, from brand image to international loyalty.
Globalisation is one of the biggest trends in marketing and it’s not just for the big boys – it’s never too soon to start globalising your brand. The conference is perfect for both beginners who are interested in finding out more about globalisation; to the global heavyweights looking to develop their strategies.
You can follow along with the conference via the hashtag #Brand2Global and by following @Brand2Global on Twitter, and keep your eyes on our blog for a roundup by Frank next week on his key takeaways from the event.