5,000. That's how many brand messages we're exposed to daily. How many of these do you remember? It's hard for brands to raise awareness in an environment where not even the loudest shouter is heard clearly anymore. So how do you stand out from the crowd when there are so many others trying to do exactly what you do?
The only way to cut through the noise is to speak to people as if you've known them for years. Show that you understand their needs and give them content that will truly resonate with them. Take your content to where they hang out online. Speak to them in their language. Make them feel special.
Of course, you don't want to just make a sale and never connect with that audience member again. So marketers need a strategy for encouraging those who already love their brands to share their stories and recommend them.
Maya Angelou said people may forget what you say and do, but they'll never forget how you made them feel. And what better way to tell someone they're valued than to help them out with something?
You'll be remembered for every time your content has made a person's life that little bit easier. Not only that, but it also shows you know your stuff, and tends to be cheaper and more effective than billboards or print ads.
When people come back to your content time and again, you build a meaningful relationship with them which means you're at the forefront of their mind when they need one of your products or services.
And that day, they'll ignore all 5,000 brand messages thrown at them and they'll seek you out.