Objectives

Improve usability of the website

Increase leads

Increase traffic

What We Did

Since beginning their journey with Axonn Media in 2014, their website has achieved both record traffic to the site and leads generated from it.

Axonn redeveloped their existing site with a new optimised back end to ensure maximum speed and efficiency.

Over the course of the last year Axonn have worked closely with the Hatstand team to implement future-forward changes to enhance the user experience of the site.

The work encompassed many departments across the company including graphics, development and strategy.

Results

86.37%

increase in referral traffic

35.29%

increase in direct traffic

27.47%

increase in returning visitors

Client Testimonial

Hatstand first started working with Axonn to provide content for the newly-developed news hub of our website, but we quickly saw the potential in their other services. Having come to the end of our contract with our previous web agency, Axonn seemed to tick all the boxes in terms of their strong content background and impressive development capabilities.

The highlight of my experience with Axonn has been working closely with the Head of Web Development, Danny, to realise the true potential of our website. It has been completely transformed and we’re not only seeing record levels of traffic, but also growing numbers of leads generated by downloads and newsletter subscriptions. Our user experience has greatly improved and each page of the site is visually attractive. Not only did he run with my ideas to make them a reality, but he always put the user experience first. Definitely the best web developer I have worked with during my career to date!

Axonn enabled Hatstand to realise its digital and content potential. Both of our account executives, Becky and Rebecca, were always dedicated to our account and willing to help wherever possible, which always ensured that our relationship with Axonn was a productive one. Would I recommend Axonn? Yes. They’re not only an agency that listens, but an agency that delivers.

Jenna Preston

SOCIAL MARKETING MANAGER

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