Objectives

Increase awareness of the OTT brand among partner and member audiences.

Drive traffic to the OTT hub via social channels.

What We Did

A multi-channel social media engagement campaign, targeting OTT’s UK audience on LinkedIn, Twitter and Facebook with tailored
promotion of strong editorial content.

Through this, potential partners were driven towards OTT’s Content Hub, where the onsite user journey steered them through ‘Interest’ pages towards the goal of the ‘Contact Us’ page.

Results

24%

increase in traffic to converting landing page

50%

increase in traffic to retirement landing page

increase in visits, visit duration and engagement