Brilliantly Simple: 50 Content Marketing Statistics to Blow Your Mind

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Nine in ten businesses create content specifically for social media and seven in ten marketers say content marketing has increased brand awareness.

brilliantly simple content marketing stats

These are just two of 50 mind-blowing statistics that cement the position of content marketing as the most effective way for brands to engage consumers and business buyers today.

Below are some of the best statistics about the concept of content marketing and just how effective it can be in the modern age.

CMO custom content

78% of CMOs think custom content is the future of marketing (Tweet this stat) 

B2B blogging

B2B companies with blogs generate 67% more leads on average (Tweet this stat)

 

outsourcing

62% of companies outsource content marketing. (Tweet this stat)

non relevant content

73% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. (Tweet this stat)

expect content

31% of consumers expect brands to publish content. (Tweet this stat)

mobile social media

71% of people access social media via their mobile devices. (Tweet this stat)

content for social

89% of businesses create content for social media platforms. (Tweet this stat)

food and drink

32% of brand mentions on Twitter are food and drink related. (Tweet this stat)

motivated to subscribe

52 % of UK consumers are motivated to subscribe via email to receive discounts and money off promotions. (Tweet this stat)

business travel

65% of business travellers book directly on company websites more than through online travel agencies. (Tweet this stat)

luxury travel

Content marketing efforts are twice as likely to target luxury travellers as budget travellers. (Tweet this stat)

interact with insurance providers

41% of respondents who interact with their insurance provider on social media ‘like’ the insurer’s Facebook page. (Tweet this stat)

telecoms social

Over 80% of telecoms companies plan to use social to engage loyal customers by 2015. (Tweet this stat)

video demonstrations

All healthcare professionals surveyed watch products demonstration videos.(Tweet this stat)

recruiters and seekers linkedin

93% of recruiters and 38% of job seekers are using LinkedIn. (Tweet this stat)

social media recruitment efforts

94% of recruiters use or plan to use social media in the recruitment efforts.(Tweet this stat)

quality of candidates

Recruiters reported a 49% increase in the quality of candidates when using social media to recruit. (Tweet this stat)

increased awareness from social media

70% of marketers say content marketing has increased awareness of their brands. (Tweet this stat)

housing marketing increased

The use of content marketing in the housing industry increased by 70% in 2013.(Tweet this stat)

mobile email optimisation

39% of marketers have no strategy for mobile email. (Tweet this stat)

social and email integration

59% of companies are integrating email and social channels together. (Tweet this stat)

leads generated from facebook

52% of marketers generated a lead from Facebook in 2013. (Tweet this stat)

content marketing strategy awareness

85% of marketers who employ a content marketing strategy do so for awareness, and 70% agree that it drives sales leads. (Tweet this stat)

short facebook posts more interaction

Shorter Facebook posts get 23% more interaction. Keeping your posts below 250 characters can get you 60% more engagement. (Tweet this stat)

like facebook page for contests

35% of Facebook fans like a page so they can participate in contests and 42% of fans like a page to get a coupon off discount. (Tweet this stat)

desktop sites showcase content

45% of companies rely solely on desktop sites to showcase their content.(Tweet this stat)

social complaints and responses

25% of consumers who complain to brands on Facebook or Twitter expect a response within 1 hour. (Tweet this stat)

email marketing sales online

60% of consumers have made an online purchase as a result of email marketing. (Tweet this stat)

brand advocates

Brand advocates are 70% more likely to be seen as a good source of info by people around them. (Tweet this stat)

positive purchasing on social

90% of shoppers write something positive about their purchasing experience.(Tweet this stat)

higher retention rate

Customers referred by other customers have a 37% higher retention rate.(Tweet this stat)

blogging average higher

Brands that create 15 new blog posts a month average 1.20 new leads per month. (Tweet this stat)

blogs generate more leads

Blogs produce low-cost leads for 24% of marketers. (Tweet this stat)

more investors in blogs

23% of marketers invested in blogs for 2013 - a 9% increase from 2012. (Tweet this stat)

publish articles on sites

90% of UK marketers publish news on their sites, making it the most-used content marketing tactic. (Tweet this stat)

news articles keep customers up to date

71% of companies use news articles to keep their customers updated. (Tweet this stat)

news accessed through smartphones

24% of UK smartphone users access news mainly through this device - up from 15% the previopus year. (Tweet this stat)

18-34 year old access news smartphone

1 in 3 18-34 year olds access news mainly through a smartphone. (Tweet this stat)

digital devices used for news

39% of people now use more than two digital devices to access news. (Tweet this stat)

articles with images get more views

Articles with images get 94% more views. (Tweet this stat)

infographics increase on Google results

Between 2011 and 2013 the search volume for ‘infographics’ on Google has increased over 800%. (Tweet this stat)

visual learning

83% of learning is done visually. (Tweet this stat)

non-verbal communication

93% of communication is non-verbal. (Tweet this stat)

illustrations are easier to follow

People follow directions with illustrations and text 323% better than those without. (Tweet this stat)

white paper production increase

More than 50% of enterprises are interested in producing white papers for lead generation purposes. (Tweet this stat)

videos shared via social media

65% of people share videos via social media. (Tweet this stat)

positive brand awareness

7 in 10 consumers said their perception of a brand was positively altered after seeing interesting video content. (Tweet this stat)

videos watched before text read

60% of visitors watch video content before reading text on the same web page.(Tweet this stat)

watching videos to do with work

Almost 1 in 5 people watch videos to do with their work. (Tweet this stat)

youtube more videos than BBC

Every 9 days more content is uploaded to YouTube than the BBC’s televisions output across its entire history. (Tweet this stat)

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