Finance industry content marketing | Axonn Media

Leading the way in content marketing for the financial services industry

Our approach

We carry out audits of your site, evaluate your existing approach to content, conduct audience research, and benchmark against relevant metrics to determine what will work best for your brand.

We work closely with you to develop a content strategy that aligns with your brand, targets your key markets and makes use of all the appropriate channels.

We continually track and evaluate our content against clearly defined goals to constantly increase the value for you.

Case Study

But don't just take our word for it. 

 

See how we have achieved results for Alaric.

 

alaric logo.jpg

From ATM and POS transactions to internet banking and mobile payments, Alaric's products enable customers to achieve unmatched fraud detection rates and efficiently manage thecomplexity of transaction processing and authorisation.

Objectives

Alaric would like to attract more high-level payments and fraud professionals from around the world, and would like them to find a reason to contact them or download collateral. Alaric would also like to be driving people to engage on social media.

The main goals for the site are to increase the number of relevant visitors, to increase the time spent on-site, and to get more people contacting the business and downloading content from the site.

Alaric also wants its site to be a place that people want to go back to for the latest news and trends information.

Results

77%

INCREASE IN NEW SESSIONS

11%

INCREASE IN AVERAGE TIME ON PAGE

70%

INCREASE IN TRAFFIC TO SITE FROM SOCIAL MEDIA

Client Testimonial

Our aim was to create a hub for payment and fraud professionals where they could get all the best news and views from the industry.

 

Axonn Media helped us achieve just that.

In a challenging sector, where knowledge and technical expertise matters, the editorial team has done a great job sourcing and creating the right content for us and the kind of audience we want to engage.


 

Axonn takes charge by setting the content agenda, but we have complete control over what gets written and published. We work on strategy month-to-month to tailor content around the key trends and events. 
 

The content is great but more importantly we’re getting great results, too. There has been a big uplift in visitors to the site and organic traffic - largely driven to the site by Axonn content - continues to rise.
 

Our relationship with Axonn works incredibly well.

Strategy

News updates on latest developments in payments and fraud combined with analysis and commentary to provide Alaric’s stance.

In-depth features discussing longer term trends, developments in the sector, with original analysis to place Alaric as a thought leader in the industry with a clear vision.

Guides and static pages to offer more depth and direct readers further along the customer journey.

 

 

Read the full case study.