How effective is your content marketing?
This question is posed to marketers every year as part of Content Marketing Institute and the Direct Marketing Association’s Benchmarks, Budgets and Trends report.
Last year, 48 per cent of respondents rated their efforts as effective or very effective. However, in the 2015 report this number has dropped to 42 per cent. Are content marketers less effective, or simply less confident?
The 2015 report - sponsored by Axonn Media - is full of surprises, both inspiring and frustrating. For example, despite the fact that marketers with a documented strategy are 36 per cent more effective at content marketing, 67 per cent of marketers still don’t have their strategy written down.
This report is a must-read for all UK marketers to ensure they anticipate trends for the year ahead. It’s your roadmap for being a more effective content marketer in 2015.
Our infographic below highlights the key takeaways from the research, and you can see the full report here.
Want to find out more about the research? Catch up with our webinar where founder of the Content Marketing Institute, Joe Pulizzi, and Axonn Media CEO, Fergus Parker, discussed the report.
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