The world of digital marketing moves quickly. So quickly that sometimes you publish a post about Twitter analytics and find a week later that Twitter had actually changed its analytics interface. True story.
However Twitter hasn’t been the only one making changes this week - Instagram has a new look, Facebook is changing again and Google has a handy new tool.
Here’s what you’ve missed this week:
TWITTER’S NEW ANALYTICS INTERFACE
We published a post last week with a step-by-step guide to using Twitter analytics, but since going live, Twitter have actually made their analytics simpler to find. Now it’s as easy as going to your account and clicking “analytics”
UPCOMING NEW FEATURES FOR TWITTER
Along with this interface change are loads of new updates coming to Twitter in the next few months. Including:
Native video - no more uploading from Vine or Instagram
A "Breaking News" feature for the most important news developments
“Instant timelines” for new users so they don’t start out with an empty feed when they sign up
A “what you’ve missed” feature of top tweets since you last logged in (similar to the way Facebook prioritises top posts on your newsfeed)
Improved direct messages - including the ability to include tweets in messages
New mobile apps
Content collated specifically for geographical locations or specific events
TWITTER'S NEW SEARCH ENGINE
In other Twitter news this week, all those embarrassing tweets from 2009 that you hoped nobody would ever find could soon be uncovered, thanks toTwitter's new search engine. Not okay with your boss finding your drunk tweets? The Guardian shows you how to delete them.
INSTAGRAM’S CAPTION EDITING
We’ve lost count of the number of times we’ve made a typo in our Instagram posts and had to delete the evidence. Thankfully Instagram has now added an “edit” option, after it became their most-requested feature.
NEW DISCOVERY PAGE FOR INSTAGRAM
Traditionally Instagram’s discovery page suggests pictures that you might like based on the pictures you like and the people you follow. Now it’s going one step further by recommending users for you to follow too.
FACEBOOK’S NEWSFEED UPDATES
Facebook is giving you more control over your newsfeed by making it easier for you to unfollow people, and giving you the option to “see less from this person” if you have friends who update every time they inhale. Facebook will allow you to customise your newsfeed based on the top people, pages and groups that you follow.
BUT A DROP IN ORGANIC TRAFFIC FOR BUSINESSES
Good news for the public, but bad news for marketers with Facebook as they announce yet another drop in organic traffic for brands posting promotional content.
GOOGLE’S NEW MOBILE WEB TOOL
Google has been making a lot of noise this week about prioritising mobile-friendly sites, and have created a new tool to make it even easier to find out if your site is mobile friendly. Simply type in your URL over at this page and you’ll either get an “Awesome! This page is mobile friendly” or a useful report on why you site doesn’t work on mobile.