Bootcamp rest day - reflecting on what we've learned

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Zig Ziglar once said, “People often say motivation doesn’t last. Well, neither does bathing - that’s why we recommend it daily.”

It’s natural to feel pumped-up and excited after a month-long bootcamp, but it’s important to maintain this momentum and keep up that motivation - don’t be that person who quits the gym after two weeks!

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In the last month we have given you all the tools you need to reinvent your strategy and make 2015 your best year yet. But to make sure you’re not slipping back into old ways next month, here are the key points we’ve covered over the last four weeks, covering our three pillars of strategy, content and technology:

Strategy

  • Ensure your strategy is data-driven - use analytics to compare current performance with historical data. Where are you making great improvements? Which areas still need work?

  • Set clear goals - break intimidating long-term goals into simple, manageable tasks. Ensure you have a clear plan of action for each stage of your objectives.

  • Keep your buyer personas in mind at all time when you’re developing your strategy (need help with developing personas? Check out our essential guide).

  • Keep your strategy agile - there will be unexpected bumps along the way so it’s important that you keep your strategy flexible.

Content creation

  • Think outside the box - nobody wants to read the same dull content they’ve seen a million times. Have a look at our content inspiration calendar for seasonal inspiration.

  • Build a team of good writers who understand your brand story, your personas and your tone of voice. If you can’t afford an in-house team, consider outsourcing.

  • Go beyond the blog post. Blog posts are your bread and butter, but what about videos, whitepapers and infographics?

Technology

  • Consider marketing automation software to make your life much easier and your team more efficient. Here are some of our favourites.

  • Technology is great, but content needs to come first. Technology needs to be planned around content, not the other way around.

Missed any of our content bootcamp posts? Here is the full list:

Step one: Out with the old

- Step two: Using what your Mama gave you

- Step three: Dive In!

- Step four: Track your progress

- Step five: Spice up your life

Step six: Tighten up those weak spots

Don’t forget to let us know what you think on Twitter with the hashtag #contentbootcamp

Need more help with your strategy? Get in touch with Axonn today!

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