Bootcamp Step Three - Dive In!

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If you’re waiting for the perfect moment, you’ll be waiting forever.

While strategy is one of our four disciplines of content marketing (along with creative, amplification and data analysis), planning the perfect strategy is no replacement for actually getting started. Focus on what you can control and use data to ensure your expectations are realistic.


Not sure how to get started? Here are our two simple rules:

  • Write something

  • Delete something

Writing is obviously the first step, so get writing! It doesn’t matter what it is, just get your creative juices flowing! Not quite ready to start writing something yet? Have a look through your site and see what can be deleted - content marketing isn’t just about producing great content but ensuring that the best content stands out, and it won’t if your site is full of clutter. Delete anything that is no longer relevant, anything dated, or anything that just doesn’t sit well with your brand values.

Need some help?

Here are our top tools for getting started:

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Now you've jumped in it's time to track your progress

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