It’s easy to work on the things you’re already good at. If you’re already writing great blog content, you’re going to keep pushing yourself to write more and carry on improving. But what if your blog is great, but your landing pages leave much to be desired?
Tighten up those flabby areas
We don’t like to work on the areas we struggle with. It’s hard, challenging, and outside of our comfort zone. But nobody wants to be a one-trick pony. Here's how to tighten up those areas that have gone soft.
Figure out what is holding you back
Listing all your weaknesses and failures is not exactly fun, so start out by writing down all the areas that you feel you are strong in. Once you’ve figured out your strengths, start the arduous task of listing your perceived weaknesses. Try to be as specific as possible and instead of thinking of them as areas where you have failed, think of them as opportunities to improve.
Get a second opinion
Yep, this sucks even more, but it’s necessary to check you’ve covered all your bases. Ask someone else to check your list and give you feedback on where they think your strengths and weaknesses are. You might be surprised by where other people see your strengths.
Don’t be overwhelmed
After all that negativity, it's easy to get overwhelmed, so take a break before you dive into your solutions. Get some perspective and remind yourself of your strengths list
Make a plan
Once you've had some time to think, go through your weaknesses list and look at a realistic plan for addressing each one. How are you going to strengthen these weaknesses? Are there courses you can take? Is there somebody you know who can teach you? Set realistic goals and timelines and don’t forget to track your progress so you can see how far you’ve come.
Identify skills gaps within your team
Would closing a skills gap on your team make your job easier? Do you have budget to hire somebody new? What about for training? Assess their strengths and weaknesses too to ensure your team is complete
Learning new skills is time-consuming and challenging, and sometimes you just don’t have the time or resource. Is there someone in your office who has the skills you lack? Suggest a skills trade. Need a long-term solution? Consider outsourcing