In an epic battle between Buster the Boxer, Kevin the Carrot, Mrs Claus and James Corden, who really won our hearts, minds and wallets this Christmas?
Everyone has an opinion, which they're not afraid to voice on social media, but we have the definitive answer. Because we have data.
Through an intensive social listening exercise, our team analysed and interpreted thousands of social media posts discussing this year's hottest Christmas ads, and determined whose ad fared the best in building brand awareness and reputation.
We looked at reach, sentiment and volume of comments, and a clear winner emerged...
Read our ebook that proves John Lewis as the winner of the 2016 Christmas ad, and shows how they've done it.
Click on the arrow in the top righthand corner of the PDF below to open full-size, or download below (no details required).