50 new stats for 2015 that every marketer should know

Posted on

If a written-down content strategy makes marketers more effective, why are fewer marketers documenting their strategy than last year?

 

Slide2.JPG

Of content marketers with a documented strategy, 60 per cent of them rate their content marketing as effective, compared to 32 percent who just have a verbal strategy. However, fewer and fewer marketers are writing down their strategy, dropping from 42 percent last year to 36 percent in 2014. 

Statistics like these can inspire us and shine a spotlight on where we can improve and refine our strategy. 

We've compiled 50 brand new statistics for 2015 that can help shine a light on the gaps in your strategy and give you a clear path to success.

So take these numbers and turn them into something amazing!

Slide2.PNG

Only 36% of content marketers have a written down strategy. (Tweet this stat)
 

Slide3.PNG

58% of buyers compared to 48% in 2012 are spending more time researching their purchases. (Tweet this stat)~
 

Slide4.PNG

42% of UK content marketers publish content daily or a few times a week. (Tweet this stat)
 

Slide5.PNG

85% of B2B marketers are using content marketing. (Tweet this stat)
 

Slide6.PNG

Marketers find Twitter the most effective social media platform with 75% compared to LinkedIn at 61% and Facebook at 29%. (Tweet this stat)
 

Slide7.PNG

60% of global mobile consumers use their mobile device as their primary or exclusive internet source. (Tweet this stat)
 

Slide8.PNG

58% of marketers have a dedicated team to manage their company's mobile marketing program. (Tweet this stat)
 

Slide9.PNG

55% of brands report a strong increase in web traffic by blogging regularly. (Tweet this stat)
 

Slide10.PNG

There are nearly 49 million search results on Google for the term 'infographics'. (Tweet this stat)
 

Slide11.PNG

51% of marketers rate email marketing as their most effective channel. (Tweet this stat)
 

Slide12.PNG

70% of marketing professionals report that video converts better than any other medium. (Tweet this stat)
 

Slide13.PNG

The top three content formats B2B buyers use to research a purchase decision are white papers (78%), case studies (73%) and webinars (67%). (Tweet this stat)
 

Slide14.PNG

86% of senior-level marketers say that it's important to create a cohesive customer journey. (Tweet this stat)
 

Slide15.PNG

Content with images get 94% more views than those without. (Tweet this stat)
 

Slide16.PNG

Those aged 25-34 were most likely to use a tablet to book a holiday online, with one third (27%) doing so. (Tweet this stat)
 

Slide17.PNG

65% of B2B organisations outsource all or part of their video marketing campaigns. (Tweet this stat)
 

Slide18.PNG

73% of recruiters plan to invest more in social recruiting in 2015. (Tweet this stat)
 

Slide19.PNG

Infographics have seen a 4% growth in use from 57% in 2013 to 61% in 2014. (Tweet this stat)
 

Slide20.PNG

More than 60% of marketers use mass email blasts to stay in touch with customers, However only 13% use marketing automation software. (Tweet this stat)
 

Slide21.PNG

Nearly a fifth of online bookers secured a getaway via a tablet in 2014. (Tweet this stat)
 

Slide22.PNG

91% of internet users own a PC or laptop, alongside 47% of internet users who own a tablet. (Tweet this stat
 

Slide23.PNG

Marketers who have prioritised blogging are 13 times more likely to enjoy positive ROI. (Tweet this stat)
 

Slide24.PNG

In 2014, 33% of marketers said their emails were read on a mobile device at least 50% of the time: in 2013, it was 24%. (Tweet this stat)
 

Slide25.PNG

Every nine days more content is uploaded to Youtube than the BBC's television output across its entire history. (Tweet this stat) @MarcSettle
 

Slide26.PNG

55% of recruiters have reconsidered a candidate based on their social profile. (Tweet this stat)
 

Slide27.PNG

66% of leisure travellers (and 59% of business travellers) use search engines to research travel online. (Tweet this stat)
 

Slide28.PNG

For 69.7% of US internet users, email is the preferred method of communicating with businesses. (Tweet this stat)
 

Slide29.PNG

93% of recruiters will review a candidate's social profile before making a hiring decision. (Tweet this stat)
 

Slide30.PNG

43% of companies do not use a CRM system in their content marketing efforts. (Tweet this stat)
 

Slide31.PNG

55.7% of people have unfollowed brands on social media for posting boring or salesy content. (Tweet this stat)
 

Slide32.PNG

Mobile video traffic exceeded 50% of total mobile data traffic by the end of 2012, and grew to 55% by the end of 2014. (Tweet this stat)
 

Slide33.PNG

Despite a decline in active usage, Facebook is still by far the most popular social network, with the most members (81%) and active users (42%). (Tweet this stat)
 

Slide34.PNG

72% of smartphone owners use their devices "while consuming other media". (Tweet this stat)
 

Slide39.PNG

78% of Facebook users are mobile-only. (Tweet this stat)
 

Slide36.PNG

The top three uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). (Tweet this stat)
 

Slide37.PNG

Instagram accounts get more engagement than on Twitter. (Tweet this stat)
 

Slide38.PNG

40% of marketers planned to increase their spend on external content creation in 2014. (Tweet this stat)
 

Slide35.PNG

78% of B2B content marketers are producing more content than they did a year ago. (Tweet this stat)
 

Slide40.PNG

Data from over 100,00 e-commerce store that use the Shopify platform saw 50% of traffic came from mobile. (Tweet this stat)
 

Slide41.PNG

74% of people booked a holiday online in the last year. (Tweet this stat)
 

Slide42.PNG

Adding a photo to your tweet can boost retweets by 35%. (Tweet this stat)
 

Slide43.PNG

LinkedIn is the most used social platform for content marketers in the UK. (Tweet this stat)
 

Slide44.PNG

80% of people who use the internet own a smartphone. (Tweet this stat)
 

Slide45.PNG

40% of travellers used a mobile to book a holiday in 2014. (Tweet this stat)
 

Slide46.PNG

73% of marketers agree that email marketing is core to their business. (Tweet this stat)
 

Slide47.PNG

52% of B2B marketers agreed that brand awareness was the most important objective for 2015. (Tweet this stat)
 

Slide48.PNG

85% of B2B buyers agree that they need content to be optimised for mobile. (Tweet this stat)
 

Slide49.PNG

LinkedIn (96%), Twitter (89%), Facebook (69%), Youtube (68%) and Google + (68%) are the top social media channels used by B2B marketers. (Tweet this stat)
 

Slide50.PNG

Only 21% of content marketers say they're successful at tracking ROI. (Tweet this stat)
 

Slide51.PNG

62% of B2B marketers in 2014 spent more on video than in previous years. (Tweet this stat)