Complacency is the enemy of all content marketers

As the old cliche goes; Rome wasn’t built in a day, and this is something that content marketers need to remember.

Hopefully, our Content Bootcamp has given you the impetus to make some positive changes to the way you interact with potential customers, but what will you do when our regime comes to an end?

Those who think their job is done will be in for a nasty surprise. Content marketing is an ongoing process and you cannot afford to take your foot off the gas.

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You must continue to improve

Content marketers must always strive to be better and the best way to do this is to use a variety of analytics tools.

Much has been made of the big data explosion and one of the greatest challenges facing marketers in 2014 is extracting the maximum value from the reams of information they receive on a daily basis.

It is important that you use tools such as Tweetdeck to see how far your tweets have travelled, as this gives you a better idea of which content ideas have made the biggest impression on the online community.

HootSuite is another popular tool that can help brands assess the strength of their social media drives.

More than eight million companies currently use this, which is unsurprising given the fact that more businesses are diversifying their social networking presence. HootSuite enables firms to keep a close eye on all of their social media activity across multiple platforms, allowing them to plan messages and tweets and analyse their traffic.

There are an abundance of analytical tools out there, so do a bit of research.

Don’t get downhearted

The law of averages says that certain pieces of content will fail to hit the mark, but don’t let this knock you out of your stride.

Here are a few useful tips that can help you stay on the right track towards producing awesome content:

Brainstorming – They say that a problem shared is a problem halved and you are far more likely to produce effective content if you are regularly picking the brains of your colleagues.

Become more vocal – Sometimes it is possible to gain new online followers simply by commenting on an article produced by someone else. Content marketing is all about striking up two-way engagement and the more conversations and debates you can get involved in, the better.

Don’t be afraid to innovate – Quite often, whacky ideas can lead to hugely engaging content. Don’t be afraid to try something different. If it fails to yield results, at least you have a better idea of what consumers want to see.

Find new partners – More brands are striking reciprocal deals with other companies in order to spread their content further. Writing a guest blog post for a different site can be a great way to reach a new audience.

Do your homework – It has never been more important for content creators to research popular topics. You can use analytical tools to see what people are talking about on social media and then shape your content strategy around this.

If you are in need of a mid-January boost, why not sign up for our Content Bootcamp? It’s not too late.

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