Use content to position Barclay Simpson as an an authoritative thought leader in the industry.
Raise Barclay Simpson's profile among key professionals in the corporate governance industry.
Our success is measured through social engagement and relevant site traffic increases.
9 months of company updates and LinkedIn activity
increase in traffic
Axonn have greatly helped us focus our marketing and branding efforts on social media, enabling our consultants to market themselves better as thought leaders in their niche areas and by providing regular relevant and well written content to promote our company brand.
A recruitment consultant such as Barclay Simpson is a ‘people’ business, and success relies heavily on the ability of the team to create and nurture personal relationships with clients and candidates. We felt it was important that our content strategy not only positioned the Barclay Simpson brand as a thought leader, but that it helps Barclay Simpson employees grow their own personal reputation as authoritative voices in the corporate governance space. To do this digitally, we have focused on LinkedIn activities:
We ran an interactive, tailored training session with key Barclay Simpson team members. The training session was split into three main sections:
The training session was also accompanied by a detailed, tailored LinkedIn guide.
In addition to this training session, we regularly shadow-write LinkedIn Pulse articles for Barclay Simpson team members to publish via their personal profiles.
Our training and shadow-writing activities perfectly complement our overall content strategy, which includes tactics such as: