Do you really know your audience?

Peoples interactions with insurance companies are normally very minimal. It’s rarely the most exciting task in someone’s day and the websites for insurance companies will rarely appear in people’s favourite or bookmarked sites.

Objectives

Thought leadership as we know it originated in 1964.

Thought leadership as we know it originated in 1964.

Thought leadership as we know it originated in 1964.

Results

130%

Pages Visited

4.5k

New customers

35%

Bounce Rate

Client Testimonial

Over the last three years, the Axonn team has been at the heart of our content marketing success. I value their strategic insights and high-quality content, as well as their professionalism and commitment to our brand and objectives.”

Daniel Connelly

DIGITAL CONTENT MANAGER

Strategy

Analysis of our customer base and their areas of interest.

Focus on life events of LV’s customer base.

Development of a content marketing strategy with Axonn to deliver fresh valuable information to our customer base.

Creation of a content hub to house the valuable content on an area of lv.com to encourage visitors to spend longer on the LV site.

Implementation of a method to engage our customer base and prospects to raise awareness for the content.

Added video content after written content was successful.

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Testing

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Test