Social Media through the Customer JourneySocial Media through the Customer Journey

Social Media through the Customer Journey

Written by Axonn on 10th Mar 2015

Marketers realise that they need to plan their content strategies around brand personas and the typical customer journey in order to get the best results.

But what about social media content? Can marketers align their tweets, LinkedIn and Facebook updates, pins and other social interactions in such a way that it helps move prospects through conversion stages more effectively?

In this white paper, Alan Boyce and Karen Webber discuss:

  • Why do I need social engagement?
  • Ten reasons for you to be engaging in social media
  • NewsReach’s top ten social media tips
  • Social media engagement through the customer journey

Download this white paper now for free by completing the form below.
Like what you see? Please share the knowledge via the social sharing buttons!

About the authors:

Alan Boyce is the managing director of Axonn Media, the parent company of NewsReach. He started his career in political analysis and reporting, and was an editor-in-chief for 11 years before becoming first chief operating officer and now managing director of the company.

Karen Webber is the head of marketing communications for Axonn Media. She has been with the company since early 2005, working in editorial and management roles before making the switch to marketing in 2011.

Download your free white paper now.

Required fields are marked with a star.
Click the Send button after completing the form and a link to download the .pdf will appear.

Read More