People are drawn to visual content and as we become saturated with information on a daily basis, we are more likely to find a way to absorb it that is quick and ‘snackable’.
Enter infographics. They are engaging, drive more traffic and transform complex data into easy to digest visuals.
1. 90% of information transmitted to the brain is visual (Tweet this)
2. Picture-based posts have 600 times more engagement than text-based messages on social platforms (Tweet this)
The Adobe Social Intelligence Report found that in Q3 of 2013 posts with images and videos produce the highest engagement rate. They found that whilst videos also produce similar engagement rates, they are not used as often which supports Axonn’s Research where over 600 professionals were surveyed and 78.3% said they would use more video in their content marketing in the next year.
3. Between 2011 and 2013 the search volume for infographics on Google has increased over 800% (Tweet this)
4. Today 83% of learning is done visually (Tweet this)
We are primarily visual learners, which means such visuals like infographics help us to interpret data faster than the written word.
5. 93% of communication is non-verbal (Tweet this)
We’re attached to our mobile phones more than ever, so it’s not surprising that a large majority of communication is non-verbal. This makes visual content the perfect format to share and for people to consume over social media, images and videos have a higher engagement rate with a 37% increase experienced when Facebook posts include photographs.
6. Visuals are the most effective content for social sharing (Tweet this)
The way people share content is an important factor within content marketing. Businesses should always be looking for ways to engage their audience and use the right tools for the job.
7. Pinterest has acquired more than 70 million worldwide users in two years, while Instagram has nearly triple this at 200 million (Tweet this)
More brands are investing time and money in these image-based social sites to enhance their campaigns across the different platforms. According to data revealed by Piqora and mentioned by TechCrunch, a single pin brings an average of 2 website visits, 6 page views, 10 re-pins and, most importantly, generates 78 cents (25 per cent more than in the last quarter of 2012).
8. People following directions with illustrations and text do 323% better than people following directions without illustrations (Tweet this)
9. There are over 20 million search results on Google for the term ‘infographics’ (Tweet this)
10. According to Jerome Bruner, people only remember 10% of what they hear and 20% of what they read, but about 80% of what they see and do. (Tweet this)