Brands are always looking for ways to increase engagement with their modern, digital audiences and are enthusiastic about producing multimedia content.
Video in content marketing is becoming more prominent and when used effectively has the ability to substantially alter the perception of a brand.
Our Video in Content Marketing survey canvassed the opinion of more than 600 creators, consumers and publishers of video content to gauge the frequency with which people view videos and to what end, as well as how people perceive brands that produce video content.
The results demonstrated that more than two-thirds of companies now use video in their content marketing strategies with 78% of organisations surveyed saying they were planning to use more video content in the future.
- 7 in 10 people said their perception of a brand was positively altered after seeing interesting video content
- A massive 75% of people now share video content, and usually do so using social media platforms such as Twitter and Facebook
- Almost 1 in 5 people are watching daily videos that are to do with their work