It’s estimated that we create 27 million pieces of content per day. Unless you’ve got a time machine handy, it’s impossible for you to read anywhere near that volume of content. Plus, statistically it’s pretty likely that most of this content will be rubbish/irrelevant/videos of people falling over.
However, with that much content being produced on a daily basis, there’s a good chance there will be a brilliant blog post, infographic or video floating around in the blogosphere that would actually have been useful to you.
Here are 11 of our favourite blog posts this year. Some you might have seen, some you may have missed, but all are useful, interesting and perfect for shaking things up in preparation for 2015.
In 2014, we all know about the importance of keywords, fresh content and backlinks, but what about way back in 2005? Almost ten years ago Lee Odden presented a talk entitled “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?” and made predictions about the future of SEO. But was he right? And what does he think SEO will look like in 2025?
Social media is always changing and updating – every week there seems to be new, revolutionary stats that we’re expected to memorise and utilise. Here Jeff Bullas saves us time trawling the internet for new data by collating all the stats on social media that we need to know in 2014 – extra useful now for planning next year’s strategy.
“Marketing sideways” seems to be a major buzz in marketing at the moment, but it’s actually not a new phenomenon. Jay Baer explains how sideways marketing works, and how it originated back in the early 1900s.
The marketing funnel has been a mainstay of marketing since 1898 (no, really) but in recent years it has got messy for B2B marketers. We no longer have one or two channels to manage, but sometimes dozens. If you don’t plug all of those marketing channels your funnel is going to start leaking. Ardath Albeeteaches us how to manage all your channels to ensure everything is covered.
We all use Slideshare for posting our latest sales presentations but how many of us really think about using the platform for truly engaging storytelling?Ericka Heald shows us how to reimagine content to create a valuable Slideshare experience.
As marketers, and 21st century individuals, we are constantly switched on to the internet. Few of us have gone more than a couple of days without being online. As The Web Psychologist, Nathalie Nahai was even more connected than most people, but after three weeks in the Amazon basin she had some interesting reflections on her time away from the web.
Social media is not one-size-fits-all. Each network requires different lengths of content (140 characters is just right for Twitter, but not for a blog post), different images (Pinterest images are different to Instagram photos) and different content (YouTube vs. Vine). Daniel Sharkov‘s helpful infographic breaks down the most popular social networks to demonstrate how to increase engagement on each.
When you work in social media, the question of ROI can be daunting, and asHannah Smith explains, not necessarily an accurate measure of success, particularly in marketing. Her brilliant post highlights both the pitfalls of using ROI as a metric for success, and the importance of social media regardless.
We’re always reading about hacks to survive on less sleep, less food or a zombie apocalypse, but as content strategists we need to be alert, creative and flexible at all times. Lauren Pope teaches us how we can trick our brains for more effective content strategies.
With all the content we produce it’s no surprise that most of us are experiencing “content shock” – being so inundated with content that we can no longer consume it. But there is still space in the world for really great blog posts – Ian Anderson Gray shows us how to create content that stands out.
At this time of the year, our conversations undoubtedly turn to “the best Christmas advert this year”. Christmas adverts are not simply commercial opportunities any more but akin to events. But how do you create that kind of brand love? Sharon Flaherty shows us how.