140 people every content marketer should follow on Twitter

Written by Tania Varga on 17th Oct 2017

Engaging with influencers is an important part of any content marketing strategy, and more marketers are using social media for influencer marketing. But, of course, we’ve known that for a long time.

Back in 2014, we published a list of 140 Super Awesome Content Marketing Accounts Every Marketer Should Follow – and we thought it was about time for an update.

A great deal has changed in the last few years, in particular in terms of the tools available when doing the research for a project such as this. Pulsar is one of these tools we used to identify some of the biggest content marketing industry influencers. We then assessed the data manually in terms of relevance, interest and engagement on different accounts.

But we weren’t going to let tools dictate the complete list. We also included micro-influencers, many of whom we’ve followed for years or who we know from hearing them speak at conferences or having met them at networking events. They are proof that having high follower numbers is no longer the ultimate metric when it comes to influence. The result is a mixture of well-known industry figures and some lesser-known, handpicked favourites.

Finally, we used Moz’s Followerwonk tool to look at each account’s Social Authority score. This point scale, which ranges from 1 to 100, measures a user’s influential content on Twitter.

We used this score to rank the 140 people we have identified for our list, with Marsha Collier, Alvin Lindsay and Sam Hurley taking the top three spots. The average Social Authority of the list is 56.8, and between them, our 140 Twitterati have nearly 8.7 million followers.

Take a closer look by clicking through the slides below and scroll down to follow your new favourite tweeters.

 Follow the list here or click on the individual profiles below.

Marsha Collier

@marshacollier

Alvin Lindsay

@alvinlindsay21

Sam Hurley

@sam___hurley

Rand Fishkin

@randfish

Neil Patel

@neilpatel

Neal Schaffer

@nealschaffer

Larry Kim

@larrykim

Jeff Bullas

@jeffbullas

Joe Martin

@joedmarti

Glen Gilmore

@glengilmore

Ann Handley

@marketingprofs

Seth Godin

@thisissethsblog

Jay Baer

@jaybaer

Chris Brogan

@chrisbrogan

Jonathan Gebauer

@jogebauer

Mark Ritson

@markritson

Michelle Killebrew

@shellkillebrew

Karen McGrane

@karenmcgrane

Michael Brenner

@brennermichael

Brian Clark

@brianclark

Jan Gordon

@janlgordon

Aleyda Solis

@aleyda

Martin Jones

@martinjonesaz

Lee Odden

@leeodden

Christoph Trappe

@ctrappe

Aaron Orendorff

@iconicontent

Ruth Burr Reedy

@ruthburr

Mark Schaefer

@markwschaefer

Shelly Kramer

@shellykramer

Kristina Halvorson

@halvorson

Erika Heald

@sferika

Dawn Anderson

@dawnieando

Scott Stratten

@unmarketing

Martin Bryant

@martinsfp

Lara O’Reilly

@larakiara

Joe Pulizzi

@joepulizzi

Dan Barker

@danbarker

Andy Crestodina

@crestodina

Adam Gray

@agsocialmedia

Gareth O’Sullivan

@_garethg

David Meerman Scott

@dmscott

Bryan Eisenberg

@thegrok

Margaret Molloy

@margaretmolloy

Emma Lees

@emmaj70

Deirdre Breakenridge

@dbreakenridge

Linda Boff

@lindaboff

Donna Moritz

@sociallysorted

Nenad Senić

@nenadsenic

Ian Cleary

@iancleary

Nicky Kriel

@nickykriel

Carla Johnson

@carlajohnson

Gerry Moran

@gerrymoran

Sharon O’Dea

@sharonodea

Amelia Torode

@amelia_torode

Rishi Dave

@rishipdave

Amy Higgins

@amywhiggins

Steve Farnsworth

@steveology

Gerry White

@dergal

Melanie Deziel

@mdeziel

Karen Webber

@webber_karen

Will Stone

@willstone_uk

Steve Rayson

@steverayson

Robert Rose

@robert_rose

Chris Ducker

@chrisducker

Montse Cano

@montsecano

Joanna Wiebe

@copyhackers

Gini Dietrich

@ginidietrich

Claire Diaz-Ortiz

@claire

Samantha Noble

@samjanenoble

Jonathan Mildenhall

@mildenhall

Joel Harrison

@joel_b2beditor

Douglas Burdett

@marketingbook

Stacey MacNaught

@staceycav

Maureen Blandford

@maureenb2b

Sidra Khan

@sidra_tm

Kelvin Newman

@kelvinnewman

Jonathon Colman

@jcolman

Jason A Miller

@jasonmillerca

Doug Kessler

@dougkessler

Dave Chaffey

@davechaffey

Tess Alps

@tessalps

Stefanie Grieser

@smgrieser

Purna Virji

@purnavirji

Lisa D Myers

@lisadmyers

Jade Tambini

@jadetambini

Gemma Davies

@gdavies2

Richard Robinson

@robinsonrg

Shelly Lucas

@pisarose

Amanda Maksymiw

@amandamaks

Carlos Abler

@caros_abler

Ian Anderson Gray

@iagdotme

Danny Denhard

@dannydenhard

Monina Wagner

@moninaw

Josh Bernoff

@jbernoff

David Edmundson-Bird

@groovegenerator

Sonia Simone

@soniasimone

Peg Miller

@pegmiller

Christine Bailey

@christinebailey

Ardath Albee

@ardath421

Amisha Gandhi

@amishagandhi

Buddy Scalera

@buddyscalera

Katie Colbourne

@katiecolbourne

Chad Pollitt

@chadpollitt

Joe Chernov

@jchernov

Bas van den Beld

@basvandenbeld

Jennifer Gregory

@byjengregory

Heidi Cohen

@heidicohen

Pete Handley

@ismepete

Adam Harper

@adam_harper_B2B

Pam Didner

@pamdidner

Liz Azyan

@liz_azyan

Christie Fidura

@cfidurauk

Annie Cushing

@anniecushing

Marcus Sheridan

@thesaleslion

Nishma Robb

@nishmarobb

Heidi Taylor

@taylormadeinkew

Marcus Leathwood

@marcusleathwood

Karola Karlson

@karolakarlson

Hannah Smith

@hannah_bo_banna

Ashley Zeckman

@azeckman

Tim Tucker

@ttucker23

Rene Power

@renepower

Dave Stevens

@davestevensnow

Ahava Leibtag

@ahaval

Richie Jones

@richiejones

Michele Linn

@michelelinn

Gemma Greaves

@gemmahgreaves

Jessica Gioglio

@savvybostonian

Claire Wood

@claireemwood

Randy Frisch

@randyfrisch

Kieran Flanagan

@searchbrat

John Watton

@jwatton

Carlos Doughty

@carlitosdghty

Jada Balster

@jadabalster

Gina Balarin

@gbalarin

Rebecca Lieb

@lieblink

Bogdana Budnar

@bogdana

Eric Wittlake

@wittlake

Jennifer Personette

@jenbptte

Justin Pearse

@justinpearse