We don’t want to alarm you, but last week (1st October) marked the beginning of the last quarter of 2014. How successful have your content marketing efforts been this year? Looking to improve in 2015? Now is a great time to start thinking about your 2015 content marketing strategy – before the stress of Christmas, planning the office party and tying up loose ends for the break takes over.
So what can you be doing now to prepare for next year? We asked some of our best and brightest to give us their one tip for making the 2015 content marketing year a succes. What’s your number one tip for preparing for 2015? Tweet us at @AxonnMedia and don’t forget to use the hashtag #AxonnTips.
Karen Webber – Marketing Director
“Make sure your 2015 content strategy is written down. More than half of marketers do not have a documented marketing strategy! It doesn’t have to be a long, complicated document at all. Just write down your objectives, including how you will measure success, and how your different plans will be integrated to achieve your goals.
It’s also important to know what resources you will need to achieve content marketing success in 2015. Use this quarter to figure out which skills you will need access to, and decide whether you want to hire a team or partner with an agency. Doing this groundwork now will put you in a good position to start 2015 with a bang.”
Tom Musk – Senior Content Manager
“Have a quick scan of your 2015 calendar and get some ideas in place for content marketing themed around big, upcoming events early. That way you won’t be rushing to put something together at the last minute, and you’ll be ahead of other brands who might just produce content reactively.”
Frank Hartkopf – Head of European Content
“Align your content marketing strategy in 2015 with your company strategy. Your content should reflect your company’s vision, mission and values and aim to fulfil your objectives. If one of your company’s goals is to delight your customers, then your strategy should plan for some content delights throughout the year.”
Dipika Patel – Head of Content (Manchester)
“My advice would be to plan carefully, but not so much that you can’t deal with any unexpected disruptions. Content marketing is changing all the time and very few sectors are immune to disruption, so businesses need to be flexible enough to react to both internal and external developments that might mean scrapping a piece of content or changing the focus of a month-long calendar at short notice in order to keep their strategy in line with the goals they want to achieve.”
Phil Norris – Content Manager
“As so many businesses pretty much cease to function at all over Christmas and the new year, you could get some pretty serious traffic early in the year by planning and writing a lot of seasonal content in advance – for example predictions for the year ahead and round-ups of the year just gone. To be fair, anything you publish early in the new year will have less competition than at pretty much any other time in the year.”