We all know content marketing is vital to digital success, but agency resources can be an important investment for your budget, so how do you know if you really need to outsource your content marketing?
In our ebook, “Who needs an agency anyway?” we examine the key reasons why organisations might choose to work with a content marketing agency -, the pitfalls to be avoided, what “fit” and “culture” really mean when it comes to choosing your agency, and what our clients really think of working with us.
This ebook is for you if:
You’re currently happy with your content offering but have some expansion aspirations
You think you might need some agency help but don’t know where to start
You have one area of your content marketing that you think could be more effective (strategy, content creation, technology or amplification)
You want to know how to choose the right agency for your business
You’re already working with an agency or two but you’re not sure if you’re getting the most from them
You want to know what it’s really like to work with an agency
From our 16 years experience in the content marketing industry, we know there are two main reasons for brands to get agency help:
You don’t have the resources in-house that you need
You don’t have the expertise in-house for what you need
Can you hand-on-heart swear that all aspects your current content marketing setup have both the time and the talent they need to be the most effective for your business?
How about outsourcing just a few features of your strategy? It’s understandable to think that content marketing needs to be either all in-house or all outsourced, but this is no longer the case. In fact, 62% of businesses outsource an element of their content marketing, and 44% of marketers use a mix of in-house an agency resources.
Maybe your content writing team are great but you don’t have the in-house resource to do the videos you have in mind.
Perhaps you have access to brilliant analytics data but you don’t know how to analyse it and implement it into your strategy.
Or maybe you are considering hiring an in-house writer but don’t know if you would be better outsourcing to an agency.
Or you are posting sporadically on social media but don’t have an expert in-house who can develop your amplification strategy.